For my project, I had something in mind related to sports. I was thinking of creating a print ad in something such as a sports magazine like ESPN. A good kind of product to advertise would be cleats because many athletes take their footwear seriously. I also believe that having a professional athlete sponsor these cleats would encourage customers to buy them. So creating an ad with a popular athlete wearing the cleats will help make the product more successful. Here is an interesting site I found regarding athletes and endorsements.
http://hbswk.hbs.edu/item/5607.html
Link to Annotated Bibliography example
14 years ago